How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 23.06.2025 23:52
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Price
What does success really mean to you? Is it about happiness, money, or something else?
Product
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Processes
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Prime Day is back July 8-11, with double the days and millions of deals - About Amazon
Place
Good marketing is doing this well.
People
What are the ethical implications of using AI in recruitment and hiring processes?